What is SEM?

Search engine marketing, or SEM, is the strategy by which businesses use paid advertising to market their goods and services. Unlike search engine optimization (SEO), SEM uses metrics such as pay-per-click (PPC), cost-per-click (CPC), and cost-per-mile (CPM, or “thousand impressions”) to measure success. Utilizing this form of advertising is invaluable when you wish to target individuals who use Google.

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